HotSpot turns 30% of its users into local stores’ visitors
HotSpot is a Canadian parking solution that basically does two things: help drivers solve their parking problems and drive foot traffic into brick-and-mortar stores and restaurants. It enables users to easily top up parking time through a mobile app anywhere they are—thanks to that, they don’t have to worry about getting parking tickets and can enjoy their hassle-free shopping. And in order to enhance the shopping experience even more, HotSpot notifies its users about interesting venues and promotions nearby and once they walk in, they can count on VIP service and perks, such as free parking top up. As a result, 30% of HotSpot users who park near a HotSpot-enabled location visit it and then stays there 13% longer than other visitors.
- How to improve the Customer Retail Experience with the Power of Proximity
- Behind the Beacon: What makes proximity possible?
- Why Proximity data is so valuable?
- The story of covering 30% of car parks in 4 cities in Canada
- Results – Hard metrics of the project – users, engagement metrics, conversion rate
https://webpage-cdn.kontakt.io/uploads/2016/02/17143351/Kontakt.io_HotSpot_Whitepaper.pdf?hsCtaTracking=a0b798a7-3579-43cc-a9ae-88f7f88d79c5%7Caffc2e0b-55fb-41ba-b0bd-d54ce2256150